This article was originally posted on my blog Wantrepreneur on 1 September, 2016
OK, so I know I’ve been a bit cagey on this blog about the project I’m working on. I originally started writing here with the intention of focusing solely on the experience of starting a business, without wanting to be too specific about what the business was. At least, that’s how I justified keeping talk of my project out of my blog. If I’m honest, it also had more than a little to do with the fact that I was unsure and perhaps a little bit embarrassed to share my idea.
Anyway, by this point, a few people have very kindly pointed out that they like my blog and would like to know more about what I’m actually spending my time working on, so I think it’s probably about time to share.
In addition, I’ve now gone further down the path of committing to my idea, which means I’m sharing ideas and plans on a daily basis with suppliers, partners and subject matter experts, and none of them have laughed me out of the room (yet), so now feels like the right time to bring the two worlds together.
OK, let’s get straight to the point.
<Big fanfare please.>
I’ve been working on Wizzbox in my spare time between January and July 2016, and full time since then.
Wizzbox's first ever homepage.
So why the hesitation?
So why was I reluctant to share this news? Well, in all honesty, I did want to keep this blog and Wizzbox separate so that I could talk about the trials and tribulations of starting a business from scratch from a neutral position. I didn't want people to judge my blog at Wantrepreneur2entrepreneur on the basis of what they thought they knew about Wizzbox, or what they presumed my level of ambition for Wizzbox to be.
In parallel to this, for the first few months of Wizzbox, I was also going through a process otherwise known as ‘Getting comfortable with being 60% comfortable with an idea’, a.k.a. hesitation and resistance. Here are a few things things that added to my hesitation in sharing news of my business:
What made me change my mind about sharing?
In April 2016 I decided to leave my full time job to do something different. That's when I started this blog, and as part of the process, I enrolled myself in Escape the City’s Startup Tribe (as I’ve shared many times before in other posts on this blog). Doing this helped me to see past my fears and just get on and do. Some of the realizations I had whilst participating in the Startup Tribe were as follows:
Of course, Wizzbox isn’t going to be for everyone who reads this blog, but for people like me who live and work in London, and who genuinely feel that there’s a pet-shaped hole in their lives, this product could be transformational. If it means that I could be a step closer to having a dog around, that’s the kind of justification I need.
Now, I’m well aware that Wizzbox audience is niche, so don’t worry, I’m not going to use this blog to keep you up-to-date on progress with Wizzbox, but I will probably refer to it from time to time in my posts and at significant milestones. If you want to learn more about how I'm getting on with Wizzbox, you can sign up for our newsletter on the Wizzbox website (plus all kinds of exciting discounts and offers). Or check out our Instagram, Facebook and Twitter.
Well, that wasn’t as bad as all that.
Once again, the main reason I’m sharing this is because I want other people who are going through a similar experience to be able to read about the small steps I’m taking, why I find them hard, and to be able to identify with them. Most of the time, articles about entrepreneurship are written by people who are proven or successful entrepreneurs, and they already know which bits they don't need to obsess over. Experience makes it easy to gloss over the challenges because you're used to dealing with them. I really hope that, by sharing my experiences, my mistakes, and small steps, I give hope, reassurance, and confidence to others to be able to start their own business.
If you like this post, you can see more of what I write right here on Wantrepreneur2entrepreneur. The articles here document my journey from corporate escapee to wannabe entrepreneur: all the highs, all the lows, and everything in between. It's a work in progress and I'd love to hear what you think, so drop me a line at email@example.com, or on Facebook or Twitter.
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